Product Launch Checklist

Four weeks out to the post-mortem

Pre-Launch (4 weeks) — the sequence, already ordered: define offer and pricing, write sales page copy, design mockups, set up the email sequence, create social assets, write the announcement post, beta test with five people, and collect testimonials. That beta step is the one people skip and then regret, because five testers find the broken checkout before five hundred customers do.

Launch Week — day by day, with platform and time of day against each task: announcement email Monday 9am, launch post Instagram 12pm, behind-the-scenes Tuesday. Scheduling the hour, not just the day, is what stops launch week collapsing into one frantic Monday.

Post-Launch Review — goal against actual for revenue, units sold, email subscribers, social engagement, conversion rate, and customer feedback. Conversion rate is the number that makes the next launch better; revenue alone tells you almost nothing about what to change.

What you get

• One .xlsx, instant download after checkout
• Opens in Excel, Google Sheets, and Apple Numbers
• Tasks, days and metric rows pre-filled, fully editable

What this is not

Not a marketing course and not a strategy — it will not tell you what to launch or how to price it. It is the operational checklist for a launch you have already decided on.