Plan the sends, then plan the sequences
Campaign Calendar — week, send date, subject line, segment, type, CTA, and status. Planning subject lines a week ahead rather than minutes before removes the single biggest cause of skipped sends.
Subject Line Bank — the most useful sheet. Real examples with the angle named: “5 Tools Every Creator Needs in 2026” (curiosity + number), “Your free [resource] is inside” (value-first), “I made a mistake…” (story hook), “Last chance: 20% off ends tonight” (urgency), “The one thing holding you back” (pain point). There is an open-rate column, so the bank becomes yours over time rather than staying a swipe file.
Sequence Builder — email number, trigger, delay, subject, goal, and CTA, with a welcome sequence worked through as an example. The delay column is where most sequences go wrong; having it on the page forces the decision.
What you get
- One
.xlsx, instant download after checkout - Opens in Excel, Google Sheets, and Apple Numbers
- Worked examples in place, fully editable
What this is not
Not an email platform. It does not send anything and connects to nothing — no Mailchimp, ConvertKit, or Klaviyo integration. Open rates are typed in by you.
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