Idea → scheduled → measured, in one file
Content Calendar — a row per post: date, platform, content type, topic, the caption text itself, hashtags, media reference, status, and engagement. Because the caption lives in the sheet, you are not writing copy at posting time, which is where most schedules quietly die.
Content Ideas — a running bank with platform, format, priority, and due date. The priority column is what stops the bank becoming a graveyard: when a slot opens, you take the top item rather than re-reading forty.
Analytics — weekly rows for followers, reach, engagement rate, and top post. Engagement rate rather than raw likes, because it is the only one that stays honest as the account grows.
What you get
- One
.xlsx, instant download after checkout - Opens in Excel, Google Sheets, and Apple Numbers
- Headers and worked example rows in place
- Fully editable — add platforms, change columns
What this is not
Not a scheduler. It will not post for you and does not connect to any platform — no Instagram, TikTok, or Buffer integration. Analytics figures are typed in by you, not pulled automatically.
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