Find out what is actually working before you post again
Platform Overview — six platforms pre-listed (Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest) with followers, engagement rate, posting frequency, top content type, and 30-day growth. Side by side, it usually becomes obvious that two platforms are carrying everything and two are costing hours for nothing.
Content Audit — per post: reach, engagement, saves, shares, and two free-text columns for what worked and what didn’t. Saves and shares are the columns most people skip and the ones the algorithms weight most heavily — a post with modest likes and high saves is your best-performing post, not your worst.
Competitor Analysis — followers, content style, posting frequency, engagement, strengths and weaknesses. Benchmarking against three competitors reframes your numbers.
Action Plan — priority, action item, platform, deadline, owner, status. This is what turns an audit into changed behaviour.
What you get
- One
.xlsx, instant download after checkout - Opens in Excel, Google Sheets, and Apple Numbers
- Six platforms and column headers pre-built, fully editable
What this is not
Not an analytics tool. It pulls no data and connects to no platform — you copy your numbers in from each app’s native insights. The value is the framework, not automation.
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